Announcements Maternity Clothing at Discount Prices
Though the company has recently discontinued distribution, the Announcements maternity line used to be one of the exclusive brands sold at Walmart stores around the country. Now available only through resale, this popular brand features stylish clothes for moms-to-be at very affordable prices.
In the mid-1940s, Arkansas businessman Sam Walton took the knowledge he'd acquired working at JCPenney for many years and ventured out on his own. After operating a Ben Franklin Store franchise for more than a decade, Walton opened the first Walmart Discount Store in 1962. The new company quickly gained traction and expanded beyond Arkansas within just five years. In the '70s and '80s, Walmart grew exponentially. In addition to opening stores across the country, the company went public and became the fastest retailer in history to reach $1 billion in annual sales. Over the last few decades, Walmart has continued to expand and diversify, and it is now one of the world's largest corporations. With more than 11,000 stores worldwide, Walmart has a presence in every major retail market in the U.S., U.K., China, South America, and Canada. Its discount stores and supercenters sell clothes for every member of your family--featuring both major brands and Walmart exclusives.
As the name suggests, the clothes from Announcements are designed to help you make it known to the world that you are expecting. Just because you are pregnant, however, you don't have to sacrifice style, and the garments from this brand are all flattering in addition to being comfortable. You'll find trendy maternity blouses and tees that are fitted in the sleeves and bust while featuring plenty of room to grow in the area of your baby bump. Most of these styles incorporate intricate patterns and stitching as well as accents like sequins or beads to make them stand out.
When it comes to bottoms, the clothes from Announcements are all made with elastic panels that either comprise the entire waistband or are relegated to just your belly. Options for long pants include jeans and khakis, and you'll also find a wide selection of shorts and capris to get you through a summer pregnancy. Of course, the need for specialized clothing doesn't end right when you have your baby, and Announcements also features selections for the first few months of motherhood. Among the brand's most popular garments are nursing bras and tanks that make breastfeeding your new baby quick and easy.
Shopping for maternity clothes tends to be one of the most dreaded activities for expectant moms. With the worry that available options will be frumpy and unflattering, it's no wonder that many moms-to-be put off this task as long as possible. Announcements seeks to change your opinions about maternity clothes, however, by positioning its products as an exciting part of your pregnancy. By featuring stylish options at affordable prices, Announcements makes your maternity style something that you can look forward to showing off. Even though Walmart has stopped selling this line, the garments you'll find via resale are all made in a very classic style, so they aren't going out of fashion any time soon. On the whole, we give Announcements 4 out of 5 stars.
- Established 1962
- Flattering maternity clothes
- Sold at:
- Walmart stores and online (discontinued, only available through resale)
- Types of items:
- Maternity tees, tops, blouses, tanks, dresses, jeans, khakis, capris, shorts, nursing bras
- Related brands:
- No Boundaries, Simply Basic, Baby George, Faded Glory