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Although the first Abercrombie & Fitch store was founded in 1892 in New York City, NY, the current brand has no relation to that first store. The original concept of the company focused on high-end sporting and excursion items, such as tents, fishing rods and high-end shotguns, a far cry from the modern Abercrombie & Fitch.
The company we know today as Abercombie & Fitch is the company's third inception and its focus is casual luxury clothing. The company's brands include Abercrombie kids, Hollister and Gilly Hicks.
Abercrombie & Fitch has made its expansion around the world very deliberate, expanding in a slow, calculated manner to different high-end markets first. The company has flagship stores in most main cities in Canada, Asia and Europe.

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Abercrombie & Fitch trademark is the super soft, thick cotton of its clothing. While the brand is high end, it still focuses on casual clothing, with its list of offerings as follows: hoodies & sweatshirts, sweaters, dresses & rompers, a&f active, graphic tees, polos, outerwear, tees & henleys, leggings, flip flops, outerwear, pants, jeans, sweatpants, shorts, jeans and swim.
The brand also offers a line of body care line with a variety of body wash and body spray options and fragrances for him and her. The Abercrombie scent is also a notable element in each one of its stores, which tend to have that signature Abercrombie & Fitch scent enveloping them.
Abercrombie Kids follows the style lines of its grown up version, Abercrombie & Fitch, with very similar styles in smaller renditions. Sizes for the company's kids line range from size 7 to 14. This line has also been called Prep school and has a very casual, preppy cool look to it.

Swap.com's Rating of Abercrombie & Fitch

While the perception of the Abercrombie & Fitch brand has been controversial in recent years, the brand remains iconic for its high-end materials and classic, preppy, cool designs. In recent years, the company has focus its efforts, not only in clothing and merchandising design, but also in philanthropic efforts around the world. In January of 2010 Abercombie & Fitch founded A&F Cares, a philanthropic endeavor directed at helping out a variety of causes with emphasis on diversity, inclusion, human rights and sustainability. In the spirit of giving, the company holds an annual event called the A&F Challenge at its headquarters in Albany, NY. The proceeds of the event benefit a variety of charitable organizations. The event, which is open to the public, includes a 20 mile bike tour, a 5 K, children's activities and is followed by a celebration with live music, food and drinks. A&F Cares has also donated $6 million to Nationwide Children's Hospital, the funds will help build a new emergency room and trauma center for the busy pediatric hospital. For its design and the high quality of its materials, this brand receives four and a half stars.